We Connect

We Connect

Florida Public Media is unique in that our network of 24 member stations reaches 99% of Florida’s population. As a Florida Public Media sponsor, your business-to-business or business-to-consumer message can reach the entire state of Florida or target a key region with just one phone call to FPBS.  We can help you develop a statewide strategy and execute it with ease. Learn more about Statewide or Regional media placement.

When you sponsor Public Broadcasting, you Connect with your Customers

THE BUSINESS LEADER

  • Top management
  • C-suite executives
  • B2B decision makers

THE CIVIC LEADER

  • Active in influencing public policy or government
  • Donates to non-profit organizations

THE SUSTAINABILITY CHAMPION

  • Participates in environmental groups and causes
  • Purchases environmentally-friendly products

THE CULTURAL CONNOISSEUR

  • Regularly vacations and travels
  • Frequent wine drinker

THE CURIOUS EXPLORER

  • Loves learning new things
  • Travels domestically and internationally

THE LIFELONG LEARNER

  • More likely to have completed bachelor degree or higher education
  • More likely to be in graduate school

THE TECH TRENDSETTER

  • More likely to work in IT/IS/IT/networking or technology
  • Involved in B2B purchases of computer hardware
Statewide or Regional Audience
Each week, PBS and NPR programs on Florida Public Broadcasting stations have the potential for reaching 20 million Floridians. Our audience is a reflection of our communities. With one media placement, your message will be heard by working moms, active seniors, CEOs of large corporations and the mechanics in the auto repair shop down the street.
Be a Brand Leader
Companies partnering with public broadcasting are thought of as leading businesses that are trustworthy and credible. Studies have shown that 61% of Americans hold a more positive opinion of companies that support public broadcasting, and 54% prefer to buy products or services from NPR sponsors*.
Clutter Free Environment
Sponsor messages broadcast on our network of stations are seen, heard, and remembered. A full 95% of NPR listeners have taken direct action as the result of a sponsorship message.** PBS viewers are nearly twice as likely to buy a product/service from a PBS sponsor.***
95%of our listeners take action in response to something heard on NPR.
87%consider public radio “personally important” to them
75%discuss public broadcasting content with family and friends.

*Source:  Lightspeed Research, NPR Sponsorship Survey, November 2013.

**Source:  Lightspeed Research, 2011.

***Source:  SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insights.

“As a media buyer, working with FPBS has made my job so much easier. The communication is excellent and streamlined to deliver the most effective results for my clients. Just another reason to love public broadcasting!”
Elaine Ganick, MSOL, Principal Brand Strategist, Double Diamond Marketing & Communications

Radio Underwriting Examples

CareerSource Florida [:15] (GOVERNMENT/BUSINESS)

Florida Cancer Specialists [:15] (HEALTH)

Florida Prepaid (live read) [:15] (GOVERNMENT/EDU)

IberiaBank [:20] (COMMERICAL/BANK)

Nova Southeastern University – Law [:30] (EDUCATION)

Visit Tampa Bay [:20] (TOURISM)

“FPBS provides me with an easy, one-stop-shop for getting my message out to my demographic state-wide. My busy work schedule welcomes the opportunity to make all my buys at one time, with one rep. In addition, I get a “global” perspective of the PBS market from FPBS, and I feel confident that my advertising/sponsorship dollars are being fully maximized.”
Virginia ‘Ginya’ Carnahan, APR, CPRC, Director of Marketing and Development, Dattoli Cancer Center and Foundation

TV Underwriting Examples

“We enjoy our ongoing partnership with Florida Public Broadcasting Service (FPBS). We sponsor PBS KIDS programming to promote public safety campaigns that reach a diverse audience of young families and caregivers. In particular, we know that PBS KIDS is a platform that targets the families we seek to help. FPBS’s statewide network allows us to have statewide coverage through a single contact. We’ve been pleased with our partnership with FPBS.”
Doug Sessions, President/CEO, The Ounce of Prevention Fund of Florida

“I’ve worked with FPBS for the past three years. The process has been effortless and a good investment of our time and resources. They are easy to work with, extremely responsive, provide easy to understand analytics and are patient in dealing with state budget peculiarities. The public broadcasting audience is closely aligned with public health and social justice. Thanks to the FPBS staff, we are able to let Florida know about the USF College of Public Health!”
Natalie D. Preston, MPA Director, Communications & Alumni Relations University of South Florida College of Public Health

To learn more about Statewide or Regional media placement, contact:

Patrick Flood, Vice President of Sales
Office: 305-668-7281
Cell: 305-773-7800
patrickf@nullfpbs.org

Andy Nichols, Director of Sales
Office:  813-662-2343
Cell:  813-785-8519
andyn@nullfpbs.org

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